Using Blogs for Conversations with Customers
Posted on June 22nd, 2006
I liked this last bit of the Wall Street Journal article "For Web-Design Expert, Ease of Use And Clarity Are Essential for Firms":
What you are saying is heresy to some bloggers, who insist it's very important to use blogs to have a "conversation" with customers.
That will work only for the people who are most fanatic, who are engaged so much that they will go and check out these blogs all the time. There are definitely some people who do that -- they are a small fraction. A much larger part of the population is not into that so much. The Internet is not that important to them. It's a support tool for them. Bloggers tend to be all one extreme edge. It's really dangerous to design for a technical elite. We have to design for a broad majority of users.